Karan Cheema
Personal Profile
A digital jack-of-all-trades with experience in social media management, email design, automation, and multi-channel marketing think WhatsApp, SMS, push notifications, in-app messages, and RCS.
I've worked in both fintech and the accommodation industry, and even got a taste of cybersecurity during an internship with Gurgaon Police. I love exploring new tools, solving problems, and making digital experiences better every day.
Work Experience
FINTECH
Led omnichannel communication using Email, WhatsApp, SMS, RCS, and push notifications.
Crafted campaigns to educate users and drive insurance-related conversions.
FINTECH
Paytm
Designed and managed automated marketing journeys across WhatsApp, Email, SMS, push, and in-app notifications.
Focused on customer segmentation, re-engagement, and user lifecycle communication.
ACCOMMODATION
AmberStudent
Led end-to-end email marketing from planning and designing to segmentation and automation.
Ensured every campaign was targeted, personalized, and performance-driven.
E-COMMERCE
Handled social media management including content planning, posting, and influencer marketing.
Also managed online reputation and built consistent brand presence across platforms.
CYBERSECURITY
Gurgaon Police
Completed a 1-month internship focused on ethical hacking, cybercrime investigation, and digital forensics.
Gained hands-on exposure to how cybercrime cases are tracked, reported, and resolved.
MARKETING AGENCY
WittyWeb Studio
After wearing multiple hats across marketing roles, I launched my own digital agency.
Here, I blend creativity and strategy to help brands grow through smart, effective digital solutions.